John and Shawn have joined with several other authors, all writing in the same genre, to promote each other’s work to their respective fans. This has expanded the reach of every author involved in the partnership and has helped launch careers. Together, they have released boxed sets and done several other things to garner attention for the group. Join us tonight to find out all of the many ways that they have promoted their work and maybe get some ideas for new things that you can try to promote your own work.
SPRT 044 with John O’Brien and Shawn Chessler on Cross Promotion
Wow, I am so sad that I could not watch this live last night for so many reasons that I don't think need to be said.
Man, I have so many questions that could have been asked >.<
1) the multi-author bundle: what kind of a contract was drawn up to deal with copyright licencing and royalty splits?
2) what have the guests learned from their time on this episode that they think they might use going forward, both for themselves and the author group they have?
3) have you considered cutting back on your FB time so you can use that time for other ways of (cross) promoting your books? ie: mailing lists (easier to track what the recipient/fan does), paid advertising like Bookbub
4) how much, on average, do you invest into each of your books (editing, covers, proofing, advertising, etc)?
5) boxers or briefs?
Someone make them come back and answer these, please :P
Give a man a match, and you can keep him warm for a night. Set a man on fire, and you keep him warm for the rest of his life.
I am having a meet up with two of our regular viewers in about 30 minutes. Erica (who is over in Perth) and Demelza who lives here.
why is it obvious to be in the same genre? I'm not saying erotica and children's books, but could you move around a little?
@ArcherCaldwell i'm waiting for a roundtrip ticket to perth
@crissymoss You guys should book these guys (maybe more of their group) for STP Crissy!
@crissymoss You feeling any better?
@crissymoss Hey Crissy!
@shroudbetween you must have had a really sad childhood
@shroudbetween Would you like the original recipe, or extra crispy?
@Carl Sinclair I knew you three were plotting something. You have the advantage, you're all a day ahead of us!
@RemarkableReads Jason Who?
@ArcherCaldwell I'm sure it could work in many respects, but I think the obvious answer is that the Optimal Approach is same genre cross promo. You don't have to sell a customer on a new genre
@ArcherCaldwell sci fi and fantasy could work, but a lot of genres don't have crossover audiences.
@RemarkableReads I had to go meet up with Demelza and Erica. There will be an after party next week.
@RemarkableReads no. wait for a hug from one of these
@RemarkableReads I do indeed